Meet Our Keynote Speaker

CEO – Consumerdriven, LLC

John Young is a leading consultant in all things Consumer Driven, including Public and Private Exchange Strategies, Health Plan Strategies, HRA and HSA Plan Design and Pricing, Defined Contribution, and Transparency. He was a pioneer in the beginning of Consumer Driven Health and continues to be devoted to improving the consumerism customer experience through all stakeholders – exchanges, health plans, HSA custodians, employers, benefit advisors, new innovation and technology companies, and doctors and hospitals. He is active in advising policy makers and trade organizations on health care reform and consumerism. He is an active speaker and conference leader, known for his entertaining style and enthusiasm.

John been in the employee benefits industry for 30 years, with 15 years devoted to consumer driven healthcare. He was previously Senior Vice President, Consumerism for Cigna Healthcare. Serving as a primary resource for driving Cigna’s consumer driven health strategy through national mid-market sales and service regions, helping increase Cigna’s HRA membership by 600% and HSA membership by 1,600%.

John serves as a consultant to the HSA Council of the American Banking Association, is a member of the League of Leaders for the Institute for HealthCare Consumerism, a member CDHC Solutions Editorial Advisory Board, and a board member of the Healthcare Choice Coalition. He served as Chair of the Industry Advisory Committee of the HSA Coalition, was on the executive committee of Consumers for Health Care Choices, and has testified to the United States Department of Labor on the consumer driven health care movement.

In December 2012, John received the John J. Robbins Senior Memorial HealthCare Consumerism Leadership Award from the Institute of HealthCare Consumerism ( and in 2010, he was recognized as Health Plan Innovator by CDHC Solutions Magazine in their Consumerism Industry Superstars Issue.

John received his bachelor’s degree from Bethel University. He is an Adjunct Professor at the University of St. Thomas teaching employee benefit courses in their masters programs, and assists at the University of California San Diego teaching consumerism to Human Resources professionals.

Meet Our Agency Speakers

U.S. Department of the Treasury


Christa Haas Bierma is an Attorney-Advisor in the Office of Benefits Tax Counsel (Tax Policy) at the U.S. Department of the Treasury where she helps create and review policies, legislation, and regulations relating to the taxation of employee compensation and benefits. Prior to working at Treasury, Ms. Bierma was in private practice where she advised clients on technical tax issues that arise in connection with employee benefit and compensation arrangements, including executive and deferred compensation, employer-sponsored health and welfare plans, fringe benefits and tax-qualified retirement plans. Christa holds a B.A. from Hope College and a J.D. from Washington & Lee University School of Law. Following her graduation from law school, she clerked for the Honorable Mary Stanley in the United States District Court for the Southern District of West Virginia.

U.S. Department of the Treasury

Jeffrey Rodrick is a Special Counsel in the Income Tax & Accounting Division of the IRS Office of Chief Counsel. During almost 10 years with the IRS, Jeff has worked on issues ranging from capitalization and cost recovery, realization and recognition of income and loss, substantiation of deductions, and general tax accounting issues. Most recently, Jeff has worked primarily on the implementation of several Affordable Care Act provisions, including the premium tax credit for individuals, the individual shared responsibility requirement, and information reporting of minimum essential coverage. Jeff received a J.D. and LL.M. in Taxation from the University of Florida.

U.S. Department of the Treasury

Stephen Tackney currently serves as deputy associate chief counsel (Employee Benefits), Tax Exempt and Government Entities, Office of Chief Counsel, IRS. In that role, Tackney supervises approximately 50 attorneys addressing federal tax issues related to qualified retirement plans, health and welfare plans, and executive compensation arrangements. Over the last several years much of Tackney’s work has centered on implementation of the Affordable Care Act as related to employer-sponsored arrangements. Tackney graduated magna cum laude from Harvard Law School in 1996 and practiced at private law firms prior to joining the Office of Chief Counsel, IRS in 2000.

Meet Our Speakers

Relph Benefit Advisors

Lisa Allen is Vice President Regulatory Affairs at Relph Benefit Advisors (RBA). She is a member of the ECFC Conference Committee. With 25+ years of employee benefits experience, 18 at RBA, she has become Relph’s subject matter expert on legal and regulatory compliance, including ERISA, Section 125, FSA, HRA, Medicare, Secondary Payer Rules, and 5500 Delinquent Filer. She also advises clients on how to prepare in the event of a DOL Audit, and speaks on this topic at seminars across New York, including the 2016 NYS SHRM annual conference in September.

Additionally Lisa is the subject matter expert for ACA including the employer shared responsibility requirements, Code section 6055/6056 tracking and reporting requirements, PCORI, Reinsurance and Cadillac tax. Lisa manages regulatory updates for both Federal and NYS, provides client council regarding the Affordable Care Act and managing employee eligibility, preparation and filing, which included almost 40,000 1095-C forms in Q1 of 2016.

Alegeus Technologies

Leslie Antunes is the Chief Growth Officer for Alegeus, responsible for helping clients maximize participation and profitability of their consumer directed healthcare (CDH) programs. Leslie brings over thirty years of consumer experience in the healthcare, financial services and communication markets. Her vast experience in engaging and empowering consumers to make intelligent decisions regarding their health and wealth makes Leslie uniquely qualified to help Alegeus clients fully unlock the potential of their CDH business.

Prior to joining Alegeus, Leslie was Managing Partner, Chief Growth Officer, and Chief Operating Officer at ConnextionsHealth – serving as the catalyst to client growth and innovation, and driving the culture of an organization dedicated to helping consumers through the complex process of selecting and using their health plans.

Leslie has a passion for consumers – and her energy and commitment in this area helps Alegeus clients to enhance engagement, influence consumer behavior, and optimize CDH program growth and performance.


Nicky Brown is the Vice President, Compliance Services at WageWorks. Nicky has more than 15 years of experience in flexible benefits, compliance, consulting and management. In her previous role as the Assistant Vice President of Shared Services at CONEXIS, she had oversight of compliance, information security, vendor management, and contract administration.

Ms. Brown attended the University of Tulsa and is an Advanced Certified Flexible Compensation Instructor (ACFCI) and COBRA administration specialist (CAS) through the Flexible Compensation Institute, LLC, a wholly-owned subsidiary of ECFC. She is also a Certified Compliance and Ethics Professional (CCEP) through the Society of Corporate Compliance Certification Board. She currently serves on the board of the Special Interest Group for IIAS Standards (SIGIS).


Donna M. Crisalli retired from IRS Chief Counsel in late 2015 after 20 years with the Income Tax and Accounting division as Senior Level Counsel, Special Counsel, Senior Technician Reviewer, and attorney-advisor. During that time Ms. Crisalli was well known as a primary expert on medical expenses under §213 of the Internal Revenue Code. She also developed extensive expertise on other cafeteria plan benefits such as the dependent care credit and on travel and entertainment, including related accountable plan, employment tax, and fringe benefit rules. After enactment of the Affordable Care Act, Ms. Crisalli worked extensively on its implementation. She was a principal reviewer and coordinator for the regulations and other guidance on the premium tax credit, including minimum value, and on information reporting on minimum essential coverage, and coordinated closely on guidance on the employer provisions.

Prior to joining Chief Counsel, Ms. Crisalli served 15 years as a Navy judge advocate until early retirement. Her assignments included Deputy Director of the Appellate Defense Division and three years as head of the Navy’s tax program, in addition to sea duty on a submarine tender. Before entering government service Ms. Crisalli was in private practice in New York City.

Ms. Crisalli currently works independently as a legal editor, primarily in the benefits area, and consultant to private companies on the Affordable Care Act and other tax issues.

Ms. Crisalli received B.A. and J.D. degrees from New York University and an L.L.M. in taxation from Georgetown University Law Center.

Anderson, Helgen, Davis & Cefalu

Cindy L. Davis is a partner in the firm of Anderson, Helgen, Davis & Cefalu, P.A., with more than twenty years experience practicing in the areas of employee benefits, ERISA (Employee Retirement Income Security Act), commercial real estate, and general business and corporate matters. She has a wealth of knowledge and extensive experience related to Taft-Hartley employee benefit plans. Ms. Davis provides sound legal counsel in a cost-effective, responsive manner and regularly advises clients regarding employee benefit plan compliance, including: COBRA, the Public Health Service Act (PHSA), HIPAA, FMLA, PPACA, and the Internal Revenue Code.

Ms. Davis received her bachelor’s degree, cum laude, from the University of Wisconsin-Stout and her J.D. from William Mitchell College of Law (Minn.). Prior to co-founding Anderson, Helgen, Davis & Cefalu, P.A. in 2009, she practiced law with other Twin Cities law firms and served as general counsel for a corporation.

Gallagher Benefit Services, Inc. – HRA and VEBA Consulting

John Fulbright assists in the operation and oversight of all client HRA plans and trusts. He provides service and support to active and prospective employers and employee groups in multiple states and assists them with proper HRA plan and trust design, adoption, implementation, and ongoing operation. John also oversees client customer service and communication and performs much of the technical writing of HRA plan documents, literature, correspondence, and forms. John provides high-level and escalated customer service to employers and plan sponsors and also supports Gallagher VEBA client consultants working with employers on in-depth, complex plan issues.

Mr. Fulbright has dedicated his career to serving public employees since 1987. He’s worked for Gallagher VEBA since 1998 and has represented HRA plans for Washington State agencies, higher education institutions, counties, cities, school districts, and other governmental employers. Previously, he was the employee benefits coordinator for a large public school district in Washington and also represented specialized insurance plans available to education employees.

Mr. Fulbright has conducted state-wide workshops in Washington for public school human resources and employee benefits personnel and is a member of the International Foundation of Employee Benefits Plans. John holds a Washington State life and disability insurance license.

Health Payment Systems

Beth Griffin serves as Chief Marketing and Product Officer for Health Payment Systems, Inc. Beth is responsible for the strategic positioning of HPS and leads the company’s marketing, consumer engagement and product development efforts.

Prior to joining Health Payment Systems in June, 2015, Beth was the Global Business Leader for Healthcare and Insurance at MasterCard where she was responsible for growing this vertical, enhancing their market position through thought-leadership, product innovation and development of their solution set. The Institute of Healthcare Consumerism recognized Beth as a 2013 Health care Consumerism Superstar for Innovation for her wellness focus in the move from health care to health.

Beth has over 30 years of experience in the financial services and health care payments industries. Prior to joining MasterCard, Beth was the Business Leader for Card Strategy at OptumHealth Financial Services, where she spent several years in strategic development and management of several new payment and card solutions. Previous to OptumHealth, she spent almost 13 years at Metavante (now FIS Global) in a variety of product management and business development roles, culminating in the development and launch of the holding company’s commercial Health Savings Account solution. She spent the prior 12 years with Firstar (now US bank), holding a variety of management and emerging product roles.

Beth has been actively engaged in numerous industry organizations and boards throughout her career to include the Healthcare Information and Management System Society (HIMSS) Revenue Cycle Improvement Task Force, Employers Council on Flexible Compensation, America’s Health Insurance Plans (AHIP) and Health Plan Alliance (HPA), American Bankers Association Health Savings Account Council Board, Special Interest Group for IIAS Standards (SIGIS) Board, Employers Council on Flexible Compensation, America’s Health Insurance Plans (AHIP) and Health Plan Alliance (HPA).

Gallagher Benefit Services, Inc

Sheilla provides legal counsel to GBS for employee benefit plans, with particular emphasis on tax regulations, guidance for HRAs and tax-exempt trusts, COBRA, HIPAA, and other applicable federal and state laws. Sheilla began her legal career in 1991 as a business transactions and finance attorney for the Houston office of Vinson & Elkins LLP before serving as Deputy General Counsel for American General Corp. and its subsidiaries, including The Variable Annuity Life Insurance Company (VALIC), where she represented American General, VALIC, and other subsidiary companies on a variety of commercial and regulatory matters. In 2001, Sheilla began providing outside legal counsel on behalf of VALIC’s HRA programs, with emphasis on tax regulations and guidance for HRAs and tax-exempt trusts. Sheilla has recently joined Gallagher VEBA and continues to provide HRA plan and trust consulting services to VALIC, as well as our other VEBA and HRA clients.

Sheilla received her Bachelor of Business Administration Finance degree from Baylor University. She received her Juris Doctorate from University of Houston Law Center and graduated Cum Laude and Order of the Coif. Sheilla served as Chief Research Editor during her tenure on the Houston Law Review Board of Editors.


Carlos Hernandez, Vice President, Strategic Alliances – Acclaris, Inc.

Carlos has more than 25 years of experience in the healthcare industry advising employers on health account designs and best practices that meet their benefit goals with firms such as UnitedHealth Group, Microsoft & WellPoint.

Hitesman & Wold, P.A.

Darcy L. Hitesman (J.D., with honors, University of Minnesota) practices employee benefits with the firm of Hitesman & Wold, P.A. She advises clients regarding the Internal Revenue Code, ERISA, HIPAA, FMLA, and state insurance laws. She represents employers and employee benefit plans of all sizes and types (for-profit, non-profit, governmental entity, single employer, multiple employer and MEWAs), including third party service providers, health care providers, plan sponsors, employers, and benefits consultants. Ms. Hitesman is a frequent speaker to both legal and non-legal audiences on various employee benefits topics, including Health Care Reform, Health Reimbursement Arrangements (HRAs), HIPAA, COBRA and FMLA topics, co-authors ERISA Compliance for Health & Welfare Plans, and is a contributing author towards Self-Insured Health Plans, published by the Employee Benefits Institute of America (EBIA). She also serves on the Employers Council on Flexible Compensation Technical Advisory Committee. Ms. Hitesman has been named a Super Lawyer by the Journal of Law and Politics since the year 2000.

WageWorks, Inc.

Janet LeTourneau, ACFCI is Director of Compliance Services and draws upon more than 28 years of experience with flexible benefits plans and tax laws to provide consulting services, compliance, and training at WageWorks. Ms. LeTourneau is a frequent speaker at industry conferences, including AICPA and ECFC and is on the ECFC Technical Advisory Group and the Education and Conference Committees. She writes a monthly column for Broker World magazine focusing on consumer-directed health plans and flexible benefit plans.

Ms. LeTourneau was one of the first people in the country to become Certified in Flexible Compensation (CFC) and is distinguished as a certified trainer in the Advanced Certified Flexible Compensation Instructor (ACFCI) program through the Flexible Compensation Institute, LLC, a wholly-owned subsidiary of ECFC.


Senior Principal – Employee Benefits Attorney
National Legal & Research Group

Relevant Experience/Specialization
Tara Silver-Malyska is a Senior Principal in the Willis Towers Watson Human Capital Practice’s National Legal & Research Group.

Tara is an accomplished attorney with more than 20 years of experience focused on employee benefits, including health and welfare, qualified retirement and executive compensation.

She held positions with four big four accounting firms, and served as Employee Benefits Counsel for a global actuarial and consulting firm. She has also provided advice to a government agency regarding appeals of defined benefit entitlements.

Tara monitors and analyzes employee benefits legislative and regulatory issues, writes and peer reviews technical articles, performs related research, and provides guidance to clients and consultants. Her consulting experience includes plan design, drafting, and qualification, correction program and compliance issues, government filings, reporting and disclosure, tax issues, M&A, QDROs, PBGC, Dodd-Frank, and public and private audit assistance. In addition, Tara has experience with employee benefit internal audits and not-for-profit entities.

Education and Credentials
Tara is the American Bar Association Group Chair and a member of the Tax Section. She is the Dallas Bar Association, Employee Benefits/Executive Compensation Chair. She is a Gulf Coast TE/GE Council Member and SouthWest Benefits Association (SWBA) member; the Past Program Chair for the Northern Virginia and Dallas Chapters of Worldwide Employee Benefit Network (WEB); the Past President D/FW Chapter and Program Co-Chair Dallas Chapter and Past Seminar Chair and Board Member Capital Chapter of the International Society Certified Employee Benefits Society (CEBS); and Dallas Benefits Society Past Co-Chair.

She is a frequent speaker and author on employee benefit topics.

Tara received a J.D. from Texas A&M University School of Law, Fort Worth, Texas; an MBA from the University of Dallas, Irving, Texas, Sigma Iota Epsilon; and a B.F.A. from Virginia Commonwealth University, Richmond, Virginia.

Thomson Reuters/EBIA

Susan Monkmeyer is a senior editor at Thomson Reuters/EBIA and serves on the ECFC Technical Advisory Group. Ms. Monkmeyer is the editor and a contributing author of EBIA’s Cafeteria Plans and Self-Insured Health Plans manuals. She is also the editor of EBIA’s Health Care Expenses Table; a contributing editor of the EBIA Weekly; a contributor to EBIA’s Health Care Reform for Employers and Advisors, Record Retention Requirements for Health & Welfare Benefits, and Form 1094/1095 Workbook for Employers and Advisors; a past contributor to EBIA’s Group Health Plans: Federal Mandates Other Than COBRA & HIPAA; and a past editor of EBIA’s Tax Savings Calculator. Before joining EBIA in 2001, Ms. Monkmeyer practiced law for 15 years, focusing primarily on employee benefits. She has also taught employee benefits as an adjunct professor at a Minnesota law school. She received her law degree from the University of Wisconsin, graduating with honors.


Senior Account Executive, for Healthcare and Insurance Products within Visa’s Specialized Sales Team, joined Visa in March 2008, bringing with him over 21years of experience in the financial services industry. Since joining the Visa Prepaid Specialized Sales team, Jim has focused on maintaining and creating strong partnerships with Visa’s current partners and prospective partners such as financial institutions, TPA’s, payers, and payments companies. His previous work includes regional management at a Midwestern Financial Institution and various relationship management roles at a major payments processor. Jim received his bachelors of business administration with an emphasis in Finance from the University of Nebraska – Lincoln and resides in Omaha, Nebraska.


Steven A. Nyce is the Director of Willis Towers Watson’s Research and Innovation Center (RIC) in Arlington, VA. Steve has written numerous articles and spoken regularly at public and private forums over the last two decades on the design of employer-sponsored benefit programs, specifically retirement and health care programs. His research specializes in employee attitudes towards their benefit programs and their impact on employee behavior, workforce productivity and employee well-being. Steve is currently focused on the U.S. health care market and the implications of recent plan design trends and workplace initiatives on employer’s costs and utilization of health services.

Steve has a B.S. degree from LaSalle University in Philadelphia, PA in economics and a M.A. and Ph.D. from the University of Notre Dame in economics.

Maestro Health

In her role at Maestro Health, an employee health and benefits company, Carol researches, analyzes, interprets and communicates federal and state benefits regulations; provides insight, consultation and administrative solutions for regulatory changes; and consults with clients and internal teams on required software, process, or procedural changes due to new or updated regulations.

A graduate of Western Michigan University, Carol possesses over 30 years of human resources experience, more than 15 of which have been in compliance and product development.

Employee Benefits Corporation

Susan Sieger has more than 25 years of experience in the employee benefits industry. As senior compliance consultant at Employee Benefits Corporation, she has worked with thousands of employers and has become a leading specialist in Section 125 and Section 105 Plan design and administration. Ms. Sieger is a frequent speaker on employee benefits and regularly conducts employer and agent training nationwide.

Ms. Sieger obtained the ECFC designation of Certified in Flexible Compensation (CFC) in 1999, and the Certified in Flexible Compensation Instruction (CFCI) in 2002. As a member of the national charter class, she received her designation with honor status, testing in the top five percent of her class. In addition, in 2012, Ms. Sieger obtained the COBRA Administration Specialist (CAS) and the Advanced Certification in Flexible Compensation Instruction (ACFCI) designations.

Ms. Sieger received a bachelor’s degree in business administration with an emphasis in personnel/human resources from the University of Wisconsin-La Crosse. In 2006, she earned a Master’s degree in servant leadership from Viterbo University (Wis.), and in 2010, she earned a Graduate Certificate in ethical leadership in organizations also from Viterbo.

She currently serves on ECFC’s Conference Committee for the Annual Conference and the Administrators’ Symposium. She also serves on ECFC’s Education Committee, is the past Co-Chair and has taught sections of the certification programs at the Administrators’ Symposium and in the ECFC webinar series. She has helped develop the Flexible Compensation Specialist (FCS) designation that is used to train customer service representatives who work with consumer directed healthcare plans; the COBRA Administration Specialist (CAS) designation in 2011; the Advanced Certification in Flexible Compensation (ACFC) and Advanced Certification in Flexible Compensation Instruction (ACFCI) in 2012.


Fran Scott, ACFCI, CAS is Senior Compliance Specialist for WageWorks, Inc. She studied Business Management at Texas Woman’s University and has more than 14 years of experience in the employee benefits industry, including roles in regulatory compliance, account management, training and customer service. In her current role, she focuses primarily on Consumer Directed Benefits such as Flexible Spending Arrangements (FSAs), Health Savings Accounts (HSAs), Health Reimbursement Arrangements (HRAs), Commuter Benefits, etc. Fran is also a member of the eligible expense list committee for the Special Interest Group for IIAS Standards (SIGIS). She provides ongoing consultation to numerous employers regarding regulatory requirements and plan designs.

UMB Healthcare Services

Dennis Triplett is Chairman of Healthcare Services, A division of UMB Bank, n.a., a part of UMB Financial Corporation. Over the past 12 years, Dennis has led the growth of UMB Healthcare Services to more than $1.5 billion in deposits and more than 820,000 accounts. Dennis has responsibility providing strategic direction and insights to the leadership team.

He developed the Bank’s Medical Savings Account product in the late 90s and grew that into their multipurpose card product supporting a variety of spending accounts including HSAs, FSAs and HRAs.

Dennis has over 30 years of experience in the banking industry, including serving as the President and CEO of two banks in the Midwest and has extensive credit card and debit card experience. He is a graduate of several banking schools and holds an MBA degree from the University of Missouri.

In addition Dennis has been an industry leader including serving as current Chairman of American Health Insurance Plan’s (AHIP) HSA Leadership Council, Board Member and past Chairman of the Employer’s Council of Flexible Compensation (ECFC), and a Charter member of the American Banker’s Association HSA Council.

Kilpatrick Townsend & Stockton, LLP
Technical Advisory Group Member, Speaker

Mark Stember concentrates his practice on counseling clients on the tax and related aspects of health and welfare benefits, flexible compensation, fringe benefits, executive compensation, and qualified retirement plans. Mr. Stember has counseled both private and public clients regarding health and welfare plans, cafeteria plans, fringe benefit plans, such as adoption assistance and tuition reimbursement, nonqualified deferred compensation plans, executive split dollar life insurance plans and section 401(k) and pension plans.

Mr. Stember is the leader of the Health and Welfare and Employee Benefits Legal Alert teams at Kilpatrick Townsend. He is a frequent writer and presenter on employee benefits matters. He is also a member of the Employer’s Council for Flexible Compensation Technical Advisory Council. As such, Mr. Stember writes quarterly updates for the ECFC Flex Reporter.

Mr. Stember is a co-chair of the JCEB Health and Welfare Benefit Plans National Institute and a prior chair of the Health and Welfare Plan Design and Funding subcommittee for the Employee Benefits Committee of the American Bar Association Section of Taxation. In his role as chair, Mr. Stember has led discussions and has presented at the Section of Taxation and JCEB meetings on all issues affecting health and welfare plans, including the Affordable Care Act, HIPAA privacy and security, ERISA disclosure issues, COBRA issues, health reimbursement arrangements (HRAs), and health savings accounts (HSAs)

In 2009 Mr. Stember was appointed by the Departments of Health and Human Services and Labor as the only law firm co-chair of the CHIP Employer Coverage Coordination Working Group.

Mr. Stember was recognized in The Best Lawyers in America® in 2015 and the five years immediately preceding for Employee Benefits Law. He was listed in 2015 and the five years immediately preceding as a Washington D.C. “Super Lawyer” in Employee Benefits Law by Super Lawyers magazine.

Benefit Strategies LLC, a WEX Health Partner

William G. (Bill) Stuart is Director of Strategy and Compliance at Benefit Strategies LLC, a WEX Health partner third-party administrator located in Manchester, NH. Prior to joining Benefit Strategies in 2016, he spent 19 years at Harvard Pilgrim Health Care, a New England-based regional insurer, where he held positions in Sales, Product Management and Strategic Planning. He led Harvard Pilgrim’s consumer-driven health program for 12 years and its private exchange strategy and execution with Liazon and Mercer Marketplace for three years. A well-known educator on health care consumerism throughout New England, he has trained more than 800 benefit advisors on Health Savings Account and presents regularly at industry conferences. He has written a reference manual, Health Savings Accounts: A Practical Guide for Accountholders. He is an active blogger, having written Harvard Pilgrim’s popular CDH Guru blog before starting his biweekly HSA GPS blog at Benefit Strategies ( An Eagle Scout and active Boy Scout leader, he holds an undergraduate degree from Bowdoin College in Maine and an MBA from Duke University’s Fuqua School of Business. Prior to pursuing a career in the health care field, he worked in the consumer packaged goods industry in a marketing leadership role at Tom’s of Maine.